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Level 2 Award in Digital Marketing

Level 2 Award in Digital Marketing

17/04/2024 - 11/07/2024
09:30 - 20:00
Day of the week: Wednesday, Thursday
Max. Cost: £830.00
Remaining places: Yes

Course overview

Dates options:
Time:
09:30 - 20:00
Course:
Level 2 Award in Digital Marketing
Code:
GD0109LG
Days of the week:
Wednesday, Thursday
No. of sessions:
24
Location:
Lisson Grove Centre
Places available:
Yes
Fee:
£830.00
Concessionary rate:
Free

What is the course about?

This Level 2 Gateway Award is a 12 week course that will introduce you to the key principles of digital marketing via social media, email and adverts. This course will give you a foundation for progression into higher level study.

Please note this course will run at Lisson Grove on Wednesdays, 9.30-4.30pm, with additional online sessions on Thursday evenings, from 6-9pm.

Is a pre-enrolment interview or assessment required for this course?

Yes, please contact our customer services before enrolling.

What level is the course and do I require particular skills, experience or prior qualifications?

This is a Level 2 course aimed at beginners with a keen interest in the subject.
- A minimum level of Level 1 in English and Maths is required for this course.
- You will also need to have good basic computer skills for this course which has significant computer-based content.
- If you wish to move on to a Level 3 course, you will be advised to study Functional Skills, Level 2 English alongside this course.

What topics does the course cover?

- Digital marketing approaches used to target customers in different sectors
- The importance of Search Engine Optimisation (SEO) in digital marketing
- How different technologies are used in digital marketing campaigns
- The importance of market research in planning a digital marketing campaign
- Creating a proposal for a digital marketing campaign to promote a given company, product or service to an audience.

How will I be taught and assessed?

This course is delivered one day and one evening per week for 12 weeks with a combination of face-to-face and online sessions, studio practical skills, plus directed study time. The course will introduce you to Digital Marketing through discussion, demonstrations, group work, and practical exercises and projects.

Please note this course will run at Lisson Grove on Wednesdays, 9.30-4.30pm, with additional online sessions on Thursday evenings, from 6-9pm.

Are there any other costs or equipment I need to get?

You must have access to a computer so you can complete homework at home. You must be able to download, install and work via Microsoft TEAMS.

Other costs include an investment in your time to complete self-directed study outside of the tutor led activities, around 4-6 hours per week.

By the end of the course what should I be able to do?

- Describe digital marketing approaches used to target customers in different sectors
- Explain the importance of Search Engine Optimisation (SEO) in digital marketing
- Outline how different technologies are used in digital marketing campaigns
- Explain the importance of market research in planning a digital marketing campaign
- Identify suitable strategies, using channel(s) appropriate to the company, product or service and aspecific audience

What are the progression opportunities following this course?

This course will enable learners to progress onto our Level 3 Diploma in Social Media for E-Commerce, starting in September. Your tutor will discuss options during your course

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