What is the course about?
This Level 2 Gateway Award is a 12 week course that will introduce you to the key principles of digital marketing via social media, email and adverts. This course will give you a foundation for progression into higher level study.
This is a beginner’s course and is suitable for learners with an interest in digital marketing, but with little or no experience.
All applicants must have:
- An interview and assessment to confirm that the course is suitable for them.
- English and maths at Level 1 or GCSE Grade 3/D and above
- Good IT skills at level 1 or above.
- Digital marketing approaches used to target customers in different sectors
- The importance of Search Engine Optimisation (SEO) in digital marketing
- How different technologies are used in digital marketing campaigns
- The importance of market research in planning a digital marketing campaign
- Creating a proposal for a digital marketing campaign to promote a given company, product or service to an audience.
Please note this course will run at Lisson Grove on Wednesdays, 9.30-4.30pm.
Other costs include an investment in your time to complete self-directed study outside of the tutor led activities, around 4-6 hours per week.
- Describe digital marketing approaches used to target customers in different sectors
- Explain the importance of Search Engine Optimisation (SEO) in digital marketing
- Outline how different technologies are used in digital marketing campaigns
- Explain the importance of market research in planning a digital marketing campaign
- Identify suitable strategies, using channel(s) appropriate to the company, product or service and aspecific audience
To progress onto our Level 3 Diploma in Digital Marketing, starting in January:
- Learners must be working at Level 1 English and maths.
- Good IT skills at level 1 or above.
- Have good levels of punctuality and attendance
- Have produced a small portfolio of work in the subject area.
